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Corfu
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Corfu
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Germany
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Germany
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Belgium
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France
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Slovenia
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Major European tourist countries
UNITED KINGDOM
From the wealth of natural and historical heritage to vibrant towns and cities, the United Kingdom is a diverse nation full of contrasts.
England, Wales, Scotland and Northern Ireland each hold their own customs, cultures and traditions to explore. A fascinating history dates back to around 6500 BC.
Walk beside the monuments that mark a rich and storied past, from Stonehenge to Buckingham Palace. Find traditional pubs in England serving British ale and wine.
Start the day in Northern Ireland with an Ulster Fry and then tour St. George’s Market.
The whisky, golf, and legendary clans in Scotland are as real as many imagine.
With 400 castles and only one official motorway, Wales takes a gentle pace.
Whatever direction you travel, find a wide variety of landscapes and proud cultures to explore.
England, Wales, Scotland and Northern Ireland each hold their own customs, cultures and traditions to explore. A fascinating history dates back to around 6500 BC.
Walk beside the monuments that mark a rich and storied past, from Stonehenge to Buckingham Palace. Find traditional pubs in England serving British ale and wine.
Start the day in Northern Ireland with an Ulster Fry and then tour St. George’s Market.
The whisky, golf, and legendary clans in Scotland are as real as many imagine.
With 400 castles and only one official motorway, Wales takes a gentle pace.
Whatever direction you travel, find a wide variety of landscapes and proud cultures to explore.
SPAIN
Spain offers a rich tapestry of cultural landmarks, diverse landscapes, and vibrant cities. In Barcelona, marvel at Gaudí's architectural masterpieces like the Sagrada Família and Park Güell. Madrid boasts world-class art museums such as the Prado and Reina Sofía, alongside the majestic Royal Palace. Andalusia invites exploration of the Alhambra in Granada, the Mezquita in Córdoba, and the lively flamenco culture of Seville. For beach enthusiasts, the Costa del Sol and the Balearic Islands, including Mallorca and Ibiza, offer sun-soaked retreats. Food lovers can indulge in regional specialties, from pintxos in San Sebastián to fresh seafood in Galicia.
ITALY
Italy offers a rich tapestry of historical landmarks, artistic treasures, and breathtaking landscapes. In Rome, iconic sites like the Colosseum, Vatican Museums, and Trevi Fountain showcase the city's ancient grandeur. Venice enchants visitors with its intricate canals, St. Mark's Basilica, and romantic gondola rides. Florence, the cradle of the Renaissance, boasts masterpieces in the Uffizi Gallery and the architectural marvel of the Duomo. Beyond the cities, the Amalfi Coast offers stunning coastal vistas, while Pompeii provides a poignant glimpse into ancient life frozen in time.
GERMANY
Germany offers a rich tapestry of history, culture, and natural beauty. In Berlin, landmarks such as the Brandenburg Gate, the Reichstag, and remnants of the Berlin Wall showcase the nation's complex past. Bavaria is home to the fairy-tale Neuschwanstein Castle and the vibrant Oktoberfest in Munich. The Black Forest region captivates with its dense woodlands, charming villages, and scenic hiking trails. Cologne's Gothic cathedral, the Rhine Valley's picturesque landscapes, and Hamburg's Miniatur Wunderland further highlight the diverse attractions awaiting visitors in Germany.
FRANCE
France offers a diverse array of experiences, from iconic landmarks to picturesque countryside. In Paris, visitors can explore world-renowned sites such as the Eiffel Tower, the Louvre Museum, and the Palace of Versailles. Beyond the capital, the Loire Valley is famed for its stunning châteaux like Château de Chambord and Château de Chenonceau. The French Riviera, including cities like Nice and Cannes, offers beautiful beaches and vibrant culture. For nature enthusiasts, regions like Provence and the French Alps provide opportunities for hiking, skiing, and enjoying scenic landscapes.
Strong European tourist mid-range
SWITZERLAND
The iconic natural beauty of Switzerland’s mountains and mirror-clear lakes is legendary. Hike and gaze upon the Matterhorn and the Swiss Alps. Feel the inspiration of Europe’s highest and largest waterfalls. Ride cable cars or cog railways to Switzerland’s peaks. Choose from skis or snowshoes to play in the winter wonderland. Share the day’s pleasures over fondue made of cheese from iconic Swiss cows. Although not a sizeable country by area, Switzerland is huge in terms of diversity. Cultural influences in regards to landscapes, languages, customs, and cuisines abound in the Italian, French, German and Roman parts of Switzerland. From rustic countryside to cosmopolitan cities, sample Europe’s cultural variety in Switzerland without an extended trip across the continent. Discover more about how you can travel sustainably in Switzerland.
PORTUGAL
Portugal offers a rich tapestry of experiences, blending historic cities, stunning landscapes, and vibrant culture. In Lisbon, visitors can explore the Alfama district, ride the iconic Tram 28, and visit landmarks like Belém Tower and Jerónimos Monastery. Sintra enchants with its fairytale palaces, including the colorful Pena Palace and the mysterious Quinta da Regaleira. Porto, renowned for its port wine, boasts a UNESCO-listed historic center and the picturesque Ribeira district along the Douro River. The Algarve region is famed for its golden beaches, dramatic cliffs, and charming towns like Lagos and Tavira. For a serene escape, the Douro Valley offers terraced vineyards, scenic river cruises, and opportunities to sample world-class wines.
NETHERLANDS
The Netherlands offers a diverse range of experiences for every type of traveler. In Amsterdam, you can explore world-renowned museums like the Van Gogh Museum and the Rijksmuseum, take scenic canal cruises, or enjoy immersive attractions such as the Icebar. Beyond the capital, popular day trips include the charming, car-free village of Giethoorn and the vibrant tulip fields of Keukenhof in Lisse. Rotterdam impresses with its modern architecture, harbor cruises, and the iconic Euromast, while The Hague offers cultural landmarks like the Binnenhof and the Mauritshuis. Families can also enjoy unique spots like the Upside Down Museum and Artis Zoo, making the Netherlands a perfect mix of culture, nature, and fun.
GREECE
Greece offers a captivating blend of ancient history, stunning landscapes, and vibrant culture. In Athens, explore iconic sites like the Acropolis and the Acropolis Museum, and enjoy panoramic views from Mount Lycabettus. The Greek islands, such as Santorini and Mykonos, are renowned for their picturesque beaches and charming villages. For nature enthusiasts, destinations like Meteora's cliff-top monasteries and the Samaria Gorge in Crete provide breathtaking experiences. Whether you're interested in history, relaxation, or adventure, Greece has something to offer every traveler.
AUSTRIA
Austria offers a rich tapestry of cultural landmarks, natural beauty, and charming towns. In Vienna, visitors can explore imperial sites like Schönbrunn Palace and the Hofburg, as well as vibrant neighborhoods such as Servitenviertel, known for its traditional cafes and the Freud Museum . Salzburg, the birthplace of Mozart, boasts baroque architecture and a picturesque setting at the foot of the Alps . The village of Hallstatt enchants with its lakeside views, ancient salt mine, and the Hallstatt Skywalk offering panoramic vistas . Innsbruck combines alpine scenery with historic sites like the Golden Roof and serves as a gateway to winter sports. The Wachau Valley, a UNESCO World Heritage site, is renowned for its vineyards, medieval towns, and landmarks such as Melk Abbey .
Key European niche or growth countries
SLOVENIA
Slovenia offers a captivating blend of natural beauty, historic landmarks, and charming towns. In Ljubljana, the capital, visitors can explore the picturesque Old Town, cross the iconic Triple Bridge, and enjoy riverside cafes. Lake Bled enchants with its emerald waters, island church, and hilltop castle, while nearby Lake Bohinj provides a tranquil retreat. The Postojna Cave system showcases stunning underground formations, and the dramatic Predjama Castle is uniquely built into a cliffside. For coastal charm, the town of Piran offers Venetian architecture, narrow streets, and Adriatic Sea views.
SLOVAKIA
Slovakia offers a captivating mix of historic cities, majestic mountains, and UNESCO-listed sites. In Bratislava, the capital, visitors can explore the charming Old Town, Bratislava Castle, and the iconic Blue Church. The High Tatras provide opportunities for hiking, skiing, and enjoying alpine lakes like Štrbské Pleso. Spiš Castle, one of Europe's largest castle complexes, showcases medieval architecture and panoramic views. Nature enthusiasts can venture to Slovak Paradise National Park, known for its gorges, waterfalls, and the Dobšinská Ice Cave. For a glimpse into traditional life, the village of Vlkolínec offers well-preserved wooden houses and a picturesque setting.
MALTA
Malta blends rich history with natural beauty and Mediterranean charm. Highlights include the historic city of Valletta, Mdina’s medieval streets, and the stunning Blue Lagoon on Comino Island. Gozo offers ancient temples and scenic coastal views, while Marsaxlokk charms with its colorful fishing boats and fresh seafood. Outdoor lovers can enjoy diving, boat tours, and hikes along the Dingli Cliffs. The island also offers vibrant festivals, local markets, and delicious Maltese cuisine.
LUXEMBOURG
Luxembourg offers a rich tapestry of historical sites, natural beauty, and cultural experiences. In Luxembourg City, visitors can explore the UNESCO-listed Old Quarter, stroll along the scenic Chemin de la Corniche, and delve into history at the Bock Casemates. The majestic Vianden Castle and the picturesque town of Echternach provide glimpses into the country's medieval past. Wine enthusiasts can enjoy tastings in the Moselle Valley, renowned for its vineyards and charming riverside villages. With its blend of attractions, Luxembourg caters to a variety of interests, making it a compelling destination for travelers.
FINLAND
Finland offers a captivating mix of natural wonders and cultural experiences. In Helsinki, visitors can explore landmarks like the neoclassical Helsinki Cathedral and the Suomenlinna Sea Fortress, or relax in traditional saunas such as Löyly. Lapland, in the north, is renowned for the Northern Lights, best viewed between late August and April, and for unique activities like husky sledding and reindeer safaris. Rovaniemi, situated on the Arctic Circle, is home to Santa Claus Village, where guests can meet Santa year-round and cross the Arctic Circle line. For nature enthusiasts, destinations like Nuuksio National Park and the Finnish Lakeland region offer serene forests and pristine lakes, ideal for hiking, canoeing, and wildlife spotting.
Emerging or seasonal European favourites
TURKEY
A welcoming choice of archaeological, historic, scenic, and recreational attractions blend perfectly with the hospitality of the Turkish people.
Unwind in the vivid city of İstanbul, the Aegean city of İzmir, and the underground cities and rock-carved churches of the land of fairytales: Cappadocia.
Explore the Turquoise Coast of the Turkish Riviera and stare deep into the blue horizon.
The Black Sea region’s lively fishing villages make you feel at home.
Sail along the coast on a renowned Blue Voyage to spy on ancient civilizations from the sea.
Spectacular and mountainous views await you at Eastern Türkiye.
Türkiye beckons with adventures scattered throughout the country, providing memorable experiences, distinct flavors and enchanting landscapes.
Unwind in the vivid city of İstanbul, the Aegean city of İzmir, and the underground cities and rock-carved churches of the land of fairytales: Cappadocia.
Explore the Turquoise Coast of the Turkish Riviera and stare deep into the blue horizon.
The Black Sea region’s lively fishing villages make you feel at home.
Sail along the coast on a renowned Blue Voyage to spy on ancient civilizations from the sea.
Spectacular and mountainous views await you at Eastern Türkiye.
Türkiye beckons with adventures scattered throughout the country, providing memorable experiences, distinct flavors and enchanting landscapes.
SWEDEN
Sweden offers a rich tapestry of experiences, blending historic cities, natural wonders, and unique cultural events. In Stockholm, explore the medieval charm of Gamla Stan, marvel at the well-preserved 17th-century ship in the Vasa Museum, and visit the royal residence of Drottningholm Palace. Nature enthusiasts can venture to Abisko National Park in Lapland, renowned for its stunning Northern Lights displays and scenic hiking trails. The coastal city of Gothenburg boasts a picturesque archipelago, while the island of Gotland features the medieval town of Visby, a UNESCO World Heritage site. For a unique experience, tune into Sweden's annual live stream of the Great Moose Migration, a serene "slow TV" event that captivates viewers worldwide.
SAN MARINO
San Marino captivates visitors with its charming medieval towns, breathtaking hilltop views, and warm, welcoming locals. Wander through the narrow cobblestone streets of the capital city, marvel at the Three Towers perched atop Mount Titano, and take in panoramic vistas over the surrounding Italian countryside. Discover centuries-old churches, charming squares, and quaint museums that tell the story of this ancient republic. Enjoy leisurely strolls along historic fortifications, sample local culinary delights, and soak in the serene atmosphere of one of the world’s oldest and smallest nations, where every corner feels steeped in history and timeless beauty.
ROMANIA
Romania offers a captivating blend of medieval heritage, natural beauty, and vibrant culture. Explore Bran Castle, often linked to the Dracula legend, and the monumental Palace of the Parliament in Bucharest. Drive the scenic Transfăgărășan Highway through the Carpathian Mountains, renowned for its breathtaking views. Discover the medieval charm of Sighișoara, the birthplace of Vlad the Impaler, and admire the Painted Monasteries of Northern Moldavia, celebrated for their intricate frescoes. For a unique cultural experience, visit the Merry Cemetery in Săpânța, known for its colorful tombstones depicting the lives of the departed.
POLAND
Poland offers a rich tapestry of historical landmarks, natural wonders, and vibrant cities. In Warsaw, explore the meticulously reconstructed Old Town and the poignant Warsaw Uprising Museum. Kraków captivates with its medieval Market Square, Wawel Castle, and the historic Jewish quarter of Kazimierz. The Auschwitz-Birkenau Memorial near Oświęcim stands as a solemn reminder of the Holocaust. Nature enthusiasts can venture to the Tatra Mountains for hiking and skiing, or visit the Wieliczka Salt Mine, renowned for its underground chapels carved from salt. Additionally, the Dunajec River Gorge offers scenic rafting experiences amidst limestone cliffs.
NORWAY
Take the “the northward route” and get more than you ever imagined possible with a trip to Norway. From the fjords to the forests, from the coast to the cosmopolitan capital of Oslo, Norway offers something truly special to Europe and to the world. Norway is home to incredible natural attractions that have to be seen to be believed. Its rich cultural heritage is found around every corner in museums and galleries, as well as in the architectural style of its distinctive buildings and monuments. Active travelers will revel in the many opportunities for sport and recreation, and families will love bonding on sightseeing excursions and visits to amusement parks. Head north to discover the many treasures of Norway.
MONTENEGRO
A country of miracles, it’s as if God’s bag tore apart when he was giving gifts of nature and wonderful mountains, lakes and rivers fell out just above Montenegro. This small yet diverse area in the South of Europe and the Balkans provides a full sensory experience for its visitors. The smells, sights, sounds and tastes of Montenegro are truly unforgettable. Spectacular nature provides a place for absolute relaxation and recreation. Find long sandy beaches and thousands of kilometres of hiking and biking trails to fast rivers suitable for rafting and kayaking, great ski paths but also untouched landscapes; this is a place of carnivals, concerts, traditional fiestas, and theatre played on squares. Montenegro is endowed with a rich diversity and enchanting beauty that beckons all to experience this shining pearl on the Mediterranean.
MONACO
The enchanting Principality of Monaco lies between France and the Mediterranean Sea.
Thanks to its mild, temperate climate with nearly 300 days of sunshine per year, Monaco is an attractive destination for tourists young and old.
Even with its small size, Monaco provides a wealth of entertainment and delight.
It is home not only to some of the region’s most spectacular scenery but also many opportunities for recreation and, of course, its famed gambling facilities.
In addition to these enticing pursuits, Monaco is rife with cultural and historical sites that are sure to impress even the most seasoned traveler.
Pack your camera and your sunglasses and leave the rest to Monaco.
Thanks to its mild, temperate climate with nearly 300 days of sunshine per year, Monaco is an attractive destination for tourists young and old.
Even with its small size, Monaco provides a wealth of entertainment and delight.
It is home not only to some of the region’s most spectacular scenery but also many opportunities for recreation and, of course, its famed gambling facilities.
In addition to these enticing pursuits, Monaco is rife with cultural and historical sites that are sure to impress even the most seasoned traveler.
Pack your camera and your sunglasses and leave the rest to Monaco.
LITHUANIA
Lithuania offers a rich tapestry of historical sites, natural beauty, and cultural experiences. In Vilnius, the capital, visitors can explore the UNESCO-listed Old Town, characterized by its baroque architecture and vibrant arts scene. Nearby, Trakai boasts a picturesque island castle set amidst serene lakes, reflecting the nation's medieval heritage. The Hill of Crosses near Šiauliai stands as a poignant symbol of faith and resilience, with thousands of crosses adorning the landscape. Kaunas, Lithuania's second-largest city, combines a charming Old Town with modernist architecture and lively street art. For nature enthusiasts, the Curonian Spit offers unique dune landscapes and pristine beaches, making Lithuania a diverse destination for all travelers.
LATVIA
Latvia offers a rich blend of cultural heritage and natural beauty. In Riga, the capital, visitors can explore the UNESCO-listed Old Town, renowned for its Art Nouveau architecture and vibrant atmosphere. Just a short trip away, Gauja National Park beckons with its scenic landscapes, medieval castles like Turaida and Sigulda, and opportunities for hiking and adventure sports . The coastal resort town of Jūrmala is famous for its white sandy beaches and historic wooden architecture. For a glimpse into traditional Latvian life, the Ethnographic Open-Air Museum near Riga showcases historical rural buildings and crafts.
IRELAND
Ireland offers a rich tapestry of experiences, from its dramatic coastal landscapes to its vibrant cultural heritage. Begin your journey at the Cliffs of Moher, where towering sea cliffs provide breathtaking views over the Atlantic Ocean. In Dublin, explore historic landmarks such as Trinity College, home to the illuminated manuscript known as the Book of Kells, and the storied Dublin Castle. Embark on the scenic Ring of Kerry drive to witness rugged coastlines, charming villages, and verdant hills. Further north, the Giant's Causeway captivates with its unique basalt column formations and associated legends. For a comprehensive experience, traverse the Wild Atlantic Way, a 2,500 km route showcasing Ireland's most iconic coastal vistas and cultural sites.
ICELAND
This mid-Atlantic island is the halfway point between the United States and the European continent. The chilliest thing about Iceland is its name. Even in January the temperature is warmer than New York. Witness extraordinary views of surging geysers, thundering waterfalls and moonlike volcanic craters. Experience the magnificence of Europe’s largest glacier. Cozy, charming, and with a village feel, visitors are safe to walk the streets of the city of Reykjavik. With modern conveniences, a high quality of life and world-class services, Iceland’s capital is still only a 15-minute cab ride from harsh and wild natural scenery. A European outpost with an exciting, lively, and vibrant ancient culture, Iceland is constantly being rediscovered.
HUNGARY
Hungary offers a rich tapestry of historical landmarks, natural beauty, and vibrant culture. In Budapest, visitors can marvel at the neo-Gothic Hungarian Parliament Building, relax in the famous Széchenyi Thermal Baths, and explore the historic Buda Castle. Beyond the capital, Lake Balaton provides a serene retreat with its picturesque beaches and charming towns. Wine enthusiasts can indulge in tastings in the renowned Tokaj region, while nature lovers can explore the unique landscapes of Hortobágy National Park. Whether you're interested in history, relaxation, or outdoor adventures, Hungary has something to offer every traveler.
ESTONIA
Estonia offers a captivating blend of medieval charm, pristine nature, and vibrant culture. In Tallinn, the UNESCO-listed Old Town features cobbled streets, historic buildings, and landmarks like Toompea Castle, which houses the Estonian Parliament . Nature enthusiasts can explore Lahemaa National Park, known for its bogs, forests, and 19th-century manor houses . The island of Saaremaa offers serene beaches, windmills, and the unique Panga Cliff. For a coastal retreat, Pärnu is Estonia’s summer capital, boasting sandy beaches and a lively promenade. Tartu, the country's second-largest city, is renowned for its prestigious university and rich cultural scene.
DENMARK
Denmark offers a rich tapestry of cultural landmarks, historic cities, and scenic landscapes. In Copenhagen, visitors can explore the vibrant Nyhavn harbor, the historic Tivoli Gardens amusement park, and the royal Amalienborg Palace. Aarhus features attractions like the open-air museum Den Gamle By and the contemporary ARoS Art Museum. Odense, the birthplace of Hans Christian Andersen, houses a museum dedicated to the famed author. Roskilde is renowned for its UNESCO-listed cathedral and the Viking Ship Museum. Beyond the cities, destinations like Skagen, where two seas meet, and the island of Ærø offer unique natural and cultural experiences.
CZECHIA
Czechia offers a rich tapestry of historical landmarks, natural wonders, and cultural experiences. In Prague, visitors can explore the UNESCO-listed Old Town Square, the iconic Charles Bridge, and the expansive Prague Castle complex. Beyond the capital, Karlštejn Castle stands as a majestic Gothic fortress nestled in the Bohemian countryside. Nature enthusiasts can venture to Bohemian Switzerland National Park, renowned for its sandstone formations and scenic hiking trails. Additionally, the Sedlec Ossuary in Kutná Hora presents a unique chapel adorned with human bones, offering a poignant glimpse into the country's past.
CYPRUS
Cyprus offers a rich tapestry of historical landmarks, natural beauty, and vibrant culture. In Paphos, the Kato Paphos Archaeological Park showcases ancient Greek and Roman ruins, including intricate mosaics and the Tombs of the Kings. The Troodos Mountains, covering a third of the island, are home to picturesque villages, Byzantine monasteries, and scenic hiking trails. Ayia Napa boasts stunning beaches like Nissi Beach and cultural sites such as the medieval monastery and the Makronissos Tombs. Limassol's annual Carnival Festival is a ten-day celebration featuring parades, costumes, and traditional music, reflecting the city's festive spirit.
CROATIA
Croatia offers a captivating mix of medieval cities, stunning natural landscapes, and idyllic islands. In Dubrovnik, visitors can walk along the ancient city walls and explore the UNESCO-listed Old Town. Plitvice Lakes National Park boasts cascading waterfalls and turquoise lakes, making it a haven for nature enthusiasts. Split's Diocletian's Palace showcases Roman architecture intertwined with vibrant local life. The island of Hvar is renowned for its sunny beaches, lavender fields, and lively nightlife. Additionally, Krka National Park offers scenic waterfalls and swimming spots amidst lush surroundings.
Now a proud member of the European Union, Croatia shines with 20 UNESCO World Heritage Sites and eight national parks, preserving its culture and wild beauty for generations to come.
Though modest in size, this country has a big heart and a warm, welcoming spirit. Traveling is smooth and open, with simple border procedures and genuine hospitality at every turn.
Now a proud member of the European Union, Croatia shines with 20 UNESCO World Heritage Sites and eight national parks, preserving its culture and wild beauty for generations to come.
Though modest in size, this country has a big heart and a warm, welcoming spirit. Traveling is smooth and open, with simple border procedures and genuine hospitality at every turn.
BELGIUM
Belgium offers a captivating mix of medieval towns, vibrant cities, and scenic landscapes.
In Brussels, the Grand Place stands out with its ornate guildhalls and lively atmosphere.
Bruges enchants visitors with its picturesque canals and well-preserved historic center.
Ghent's Gravensteen Castle provides a glimpse into the country's medieval past.
Antwerp impresses with the Gothic Cathedral of Our Lady and its rich artistic heritage.
For nature enthusiasts, the Ardennes region offers rolling hills, dense forests, and charming villages.
In Brussels, the Grand Place stands out with its ornate guildhalls and lively atmosphere.
Bruges enchants visitors with its picturesque canals and well-preserved historic center.
Ghent's Gravensteen Castle provides a glimpse into the country's medieval past.
Antwerp impresses with the Gothic Cathedral of Our Lady and its rich artistic heritage.
For nature enthusiasts, the Ardennes region offers rolling hills, dense forests, and charming villages.
BULGARIA
Bulgaria offers a diverse array of attractions, from ancient cities and monasteries to stunning natural landscapes and vibrant cultural festivals. In Sofia, the capital, visitors can explore landmarks like the Alexander Nevsky Cathedral and the Boyana Church, a UNESCO World Heritage site. Plovdiv, one of Europe's oldest cities, boasts a well-preserved Roman theatre and a charming Old Town with colorful 19th-century houses. The Rila Monastery, nestled in the Rila Mountains, is renowned for its striking architecture and historical significance. Nature enthusiasts can hike in Central Balkan National Park, home to diverse flora and fauna, or relax on the sandy beaches of the Black Sea coast. For a unique cultural experience, the annual Folk Costume Festival in Zheravna immerses visitors in traditional Bulgarian music, dance, and crafts.
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